Color My World- Case Study

UX Design | Google UX Design Professional Certificate | Adobe XD | Winter 2022

Introduction

The first thing about self-care is the makeup & skincare routine. It took time to get what works for you according to skin type, undertone color, and what works for whom.

Color my world is a makeup platform that helps consumers save time and energy wasted by the Beauty industry by helping users to buy Makeup and skin products that work for them by offering very limited options.

The Problem

Today, Over 182 beauty brands are on the market. Can you imagen how overwhelming that is! Too many options without guidance. Due to many options, users buy products that are not working for them and, in that case, buy too many to get what is suitable for the user, which turns to guilt and debit. Others will avoid trying, making them feel less confident because the industry sells their products, attaching confidence with beauty.

The Goal

Creating an app and website is to help users to get their makeup and know what is suitable for the user by scanning the skin, providing info about skin conditions, and recommending skin products and makeup products.

The main goal is to avoid overwhelming & lostness caused by the beauty industry: buying too many unused, unsuitable products.

Our target users

Mothers, Working ladies, students.

Responsible

User flow, mapping, wireframing and visual design

Tools

Adobe XD- Adobe Illustrator

Discover

Brainstorm

Before doing any ideation, I deep dive into users' behavior and purchase data to understand them better. I conducted a series of user interviews. To help me know the current design's pain point and strength.

I focused on identifying the job that users will hire the product for.

We defined Two users and mapped them to their respective jobs to be done.

Key Findings

The persona defined is based on our interview and survey findings:

People like to appear with different looks. Having glowing skin can improve their confidence and the quality of the day.

Working adults who don't have time to search\ or watch YouTube tutorials for makeup to know how to choose suitable products.
Platforms for ordering makeup are not equipped with assistive technologies to make the process easier and quicker for the user.
Users get overwhelmed because of the massive amount of makeup\skin products and buying the wrong products that aren't working for them.

Initial Proposal

Proposed a design with fast access to significant sections (Home, Quiz, Facial scanning, profile) and made accessibility straight.

Design principles: clean, emotionally connected (colors, icons). • Experience more personalized (Recommending a few products by using the facial scanning, Recommended simple\short tips)